Obvious Name
The fact that HDC has employed consultants to find a new brand for Hastings is bad enough but this clambering to be like everyone else with a catchy logo and statement is unnecessary when it is all patently obvious that the original phrase worked so well and is still identified by so many throughout New Zealand.
It is outrageous that because the fruitgrowing sector is not as sexy anymore Hastings is doing all it can to distance itself from that which has provided it with economic impetus and underpinned the district for so many years.
The fact is it still is.HDC takes so much from the primary sector but has little respect for its importance.
The answer for Hastings is to be proud of its history and its dominating economic force and to revisit , relaunch,and re-emphasise Hastings as the Fruitbowl of New Zealand.
Its not just wine that makes things tick but the wealth of all the produce in this region.Face up to it ,be proud and do it!!!!
Posted by in 08:00:46
